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<p><br></p><p><br></p><p><br></p><p><br></p><p align="center" style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.2; text-align: center;"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; background-color: rgb(255, 255, 255); color: rgb(58, 50, 195); font-weight: bold; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">심심한 너를 위해 준비한 제1회 IC-PBL 경진대회</span> </p><p align="center" style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.2; text-align: center;"><br style="text-size-adjust: 100%;"></p><p align="center" style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.2; text-align: center;"><br style="text-size-adjust: 100%;"></p><p style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.2;"><br style="text-size-adjust: 100%;"></p><p style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.2;"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-size: 11pt; font-weight: bold; color: rgb(49, 95, 151); font-family: 나눔고딕, NanumGothic;">문제 #6 : </span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic;">CJ</span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic; font-weight: bold;">제일제당의 입장에서 중국시장 내 경쟁우위를 창출하기 위한 아이디어를 제안하시오.</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic;"> </span></p><p style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.2;"><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic; font-weight: bold;">                단</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic;">, </span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic; font-weight: bold;">내</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic;">/</span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic; font-weight: bold;">외부 분석과 </span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic;">VRIO </span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic; font-weight: bold;">프레임워크를 활용해야 합니다</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic;">. </span></p><p class="0" style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8; font-weight: bold;"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"> </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><o:p style="text-size-adjust: 100%;"></o:p></p><p class="0" style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-weight: bold; color: rgb(49, 95, 151); font-family: 나눔고딕, NanumGothic; font-size: 11pt;">Q1 : </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-weight: bold; color: rgb(49, 95, 151); font-size: 11pt;">중국 내 식품회사에 대한 불신이 커 </span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-weight: bold; color: rgb(49, 95, 151); font-family: 나눔고딕, NanumGothic; font-size: 11pt;">CJ</span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-weight: bold; color: rgb(49, 95, 151); font-size: 11pt;">제일제당이 개발해 주었으면 하는 제품 제안</span></p><p class="0" style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-weight: bold; color: rgb(49, 95, 151); font-family: 나눔고딕, NanumGothic; font-size: 11pt;">Q2 : </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-weight: bold; color: rgb(49, 95, 151); font-size: 11pt;">한국 제품 중에서 중국의 식문화와 접목시켜 개발할 수 있는 아이디어 및 제품 제안</span></p><p class="0" style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8; font-weight: bold;"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"> </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><o:p style="text-size-adjust: 100%;"></o:p></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">1) </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-weight: bold; font-size: 11pt;">문제시나리오</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">   최근 몇 년간 한</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">-</span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">중 외교관계가 악화되면서 중국에 진출하여 활동하고 있는 </span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">CJ</span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">제일제당의 중국 </span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">SBU</span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">도 어려움을 겪고 있다</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">. </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">여러분은 이런 위기를 타개하기 위하여 새로 구성된 한</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">-</span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">중 합작 마케팅 팀이다</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">.</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">과제로 </span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">“</span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">한국 제품이지만</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">, </span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">약간의 스펙</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">/</span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">컨셉 변경을 통해 중국 소비자들에게도 거부감이나 이질감이 없이 수용 가능한 제품 아이디어 제안</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">”</span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">이 주어졌다</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">.</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">  </span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">식품의 경우 취향과 맛이 습관화되어 있어 보수적인 태도가 일반적이기 때문에 한국 제품 중 중국 소비자에게 수용도를 높여 가능한 신제품 아이디어가 필요하며 특히</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">, </span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">중국 소비자들에게 수입 제품 혹은 한류 제품으로서가 아니라</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">(</span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">간헐적으로 구매하는 제품</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">), </span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic; font-weight: bold;">중국 식품 및 식문화와 접목되어 새로운 식문화 트렌드로 발전 가능한</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;"> </span><span style="text-size-adjust: 100%; font-size: 11pt; font-family: 나눔고딕, NanumGothic;">신제품 아이디어를 제안해야 한다</span><span lang="EN-US" style="text-size-adjust: 100%; font-size: 11pt; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic;">.</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8; font-weight: bold;" align="justify"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"> </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><o:p style="text-size-adjust: 100%;"></o:p></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8; font-weight: bold;" align="justify"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"> </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><o:p style="text-size-adjust: 100%;"></o:p></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">2) </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-weight: bold; font-size: 11pt;">활용가능자원</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">- </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">인터넷을 활용한 자유로운 조사</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">- </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">내</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">, </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">외부 분석</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">(PESTEL, PEST/ FIVE FORCE)</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">- </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">신제품에 대한 </span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">VRIO </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">모델 분석 활용</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">- </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">참고문헌</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">: Jay B. Barney, William S. Hester, </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">전략경영과 경쟁우위 </span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">[</span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">제</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">5</span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">판</span><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">], </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">시그마프레스</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8; font-weight: bold;" align="justify"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"> </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"></span><o:p style="text-size-adjust: 100%;"></o:p></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-weight: bold; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">3) </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-weight: bold; font-size: 11pt;">평가기준</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">- VRIO </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">프레임워크에 대한 이해</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">- VRIO </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">프레임워크를 통한 경쟁우위 창출여부</span></p><p style="text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.2;"><span style="text-size-adjust: 100%; letter-spacing: 0pt; font-size: 11pt; font-family: 나눔고딕, NanumGothic; font-weight: bold; color: rgb(49, 95, 151);"></span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span lang="EN-US" style="text-size-adjust: 100%; letter-spacing: 0pt; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">- </span><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;">논리전개의 타당성</span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"><br></span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"><br></span></p><p class="0" style="text-align: justify; text-size-adjust: 100%; font-family: 돋움, dotum, sans-serif; color: rgb(102, 102, 102); line-height: 1.8;" align="justify"><span style="text-size-adjust: 100%; font-family: 나눔고딕, NanumGothic; font-size: 11pt;"><br></span></p>

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