Q 방법론을 활용한 공유 전동킥보드 서비스의 사용 요인 분석
- 등록일
- 2023.03.15
- 조회
- 826
- 작성
- 지식서비스연구소
초록 (Abstract)
A demand and supply for e-scooter sharing services have increased exponentially in Korea, but their growth has been slowing down since 2021 due to the implementation of regulations. The purpose of this study is to identify customers' usage intentions in this service using the Q methodology. We classified users and analyzed service use factors for each group in-depth, surveying 41 people with 36 Q samples. Users with experience using an e-scooter sharing service are classified into three groups: "anxious users", "active users", and "meticulous users". These groups differed in their recognition of important factors such as safety, convenience, and ease of e-scooter sharing services, but a common consensus opinion was also derived. Based on the type of each group, we propose core values for maintaining customers. The analysis of subjective perceptions can be referenced for the growth and marketing strategies of e-scooter sharing services.
서비스경영학회지 24(1), 2023.3